by HypnoFreedom on Thursday, February 12th, 2015 | Comments Off
Susan Hepburn has been hypnotising everything from drug addiction to sugar obsession out of her Harley Street clients for years, so when we had the chance to ask her about this widely-used but often misunderstood therapy, we couldn’t pass up the chance.
What is hypnotherapy?
The goal of hypnosis is to build lasting, healthy and sustainable control over your behaviour. You have all the skills you need to get over addiction or bad habits in your mind: it’s all about tapping into that ‘I can change myself’ mentality. Hypnotherapists are there to help release your power to control and change your habits.
How? We tap into the subconscious mind – the part where addictions or emotional eating begin – and use suggestions to ’delete’ the connections and associations that make you crave sugar, cigarettes, etc. 
What actually happens during a session?
You’ll begin by chatting with the practitioner about your requirements and goals, before discussing and agreeing on a treatment plan.
During hypnosis, your mind feels calm and peaceful – you enter a state of increased awareness but your body is totally relaxed. It’s worth knowing:
The practitioner has no control over you whatsoever – you remain in control all the time 
You will hear everything she or he says to you. You will also be able to remember everything 
Everyone enjoys the experience without exception, in my experience. Often my clients smile as they enter the hypnotic relaxed state!
What research is there to back up how effective it is?
There have been numerous scientific studies on the effectiveness of hypnosis, one notable study is from 2013, when David Oakley and Peter Halligan wrote a review that illustrated its effectiveness. As they wrote: 

“Hypnosis uses the powerful effects of attention and suggestion to produce, modify and enhance a broad range of subjectively compelling experiences and behaviours.”

Hypnosis is even proving useful to psychologists and neuroscientists, giving them new insights into how the brain works, offering information on medically unexplained neurological disorders.
Because hypnotherapy is sometimes used as comedy, people might worry they’ll be put in strange positions or have weird ideas implanted in their brains – is this true?
No. When you are hypnotised, you are in a comfortable reclining chair, you close your eyes and the practitioners speaks to you in a calm and gently assertive voice and places agreed suggestions into your subconscious mind. You will never do anything that you do not want to do.
What does being hypnotised feel like?
Hypnosis is a state of deep relaxation within the body and a state of increased and heightened awareness within the mind. You will be fully aware the whole time, and some people feel like their body is very heavy, while others experience a floating sensation. Your eyes are closed and you probably won’t even feel like you’ve been hypnotised. Everyone I’ve ever encountered has loved the experience.
Can you remember anything ?
Yes, you remember everything that’s said to you during hypnosis. Everyone expects to be put to sleep, but that’s not the case.
What sorts of ailments is it best for treating?
Hypnotherapy is used to help people:
Quit smoking and other addictions like alcoholism, drugs use, gambling or excessive shopping
Lose weight without “dieting” 
Feel more self-confident 
Combat insomnia
How many sessions do you typically need to be “fixed”? 
I would recommend one, one-hour session for quitting addictions – I have always believed that you don’t need to deliver the message more than once. However, weight loss requires a different approach as we need food to survive (whereas we don’t need other addictions) so I would recommend three sessions or so for weight loss. Hypnotherapy is considered one of the best treatment for addictions and weight loss as it’s a complete, quick treatment with no drama. It’s also extremely popular because it has no restrictions, so young people and pregnant women can use it. I treat children as young as seven! 
Do you need to “top it up”?
In my experience, the chances of relapse are very rare.
How much does the average session cost? 
I like to look at the overall savings that hypnotherapy will bring to your life, rather than the cost. For instance, how much money would you save if you didn’t smoke? 
But, specifically, the costs can vary wildly depending on your practitioner from £50-£500. Either way, I feel it is well worth the initial spend.
If that’s too much, I would recommend my books  and audio CDs Stop Smoking In One Hour or Hypnoquit which covers smoking and other addictions. 
How do you find a good therapist – is there an accredited body people should look out for?
Recommendations from friends and family can be a great way to find a good hypnotherapist. If you don’t know anyone who’s been, ask your doctor for a referral or check with the National Register of Hypnotherapists and Psychotherapists.
Susan can be found at 136 Harley Street, 07961 434828 or Follow her on Twitter here. Her sessions cost £295, and she’s offering Cosmo readers a 20% discount – simply call and say you heard about her from us!
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